What constitutes copywriting and how can I earn from it?

Writing paid texts is one of the most interesting ways to make money on the internet if you are a creative person and write with a light pen. Copywriting is becoming more popular, however not everyone has the skills to be a good and effective author. Instead of an education and a position, the resume takes into account a portfolio that confirms the reliability and professionalism of a particular freelancer. What does the copywriter actually do and where to start earning this way?

What is the job about?

Copywriting is the writing of lyrics designed to attract audience attention, interest them and generate interest. This most often applies to the area of advertising, marketing and the internet, as well as the press. The copywriter creates different types of content intended for publication. These are, among other things, product descriptions, texts for web pages, sponsorship articles, blog posts, forum posts, advertising slogans, scripts for commercials, texts on flyers or posters. Even until recently, the most popular species was the SEO copywriter, which was mainly engaged in creating texts using selected keywords, where the quality of the content went into the background, and the emphasis was on text construction. This has now changed, and it is the quality of the text that matters very much.

Creating effective texts requires not only creativity, but also the ability to quickly find information. Because often the copywriter performs orders on topics in which he is not an expert. It takes more involvement and time to familiarize yourself with the topic, to parse in nuance. A copywriter can work for almost any company, but most often finds work in advertising or PR agencies. This profession usually involves working on a full-time basis or working at home as a freelancer who creates texts for various employers. A copywriter can be someone who easily expresses thoughts, possesses a sense of word and phraseology of language, knows the principles of mass communication, possesses knowledge of consumer behavior and belief.

Where to look for orders?

First orders can be found on special text exchanges or portals for freelancers. Together with experience there are regular customers who will provide the author with work. Orders can be found in thematic groups on social networks, message boards, go directly to web studios.

Copywriters often work at home as freelancers, though they sometimes go for a few hours to the office and create content there. The first option allows unlimited running time and the ability to combine it with household duties.

As for payment, it depends directly on the knowledge, literacy, experience and ability to sell oneself. But good knowledge of grammar and spelling is the basis. For professional texts, much greater earnings can be counted on, but they must be supported by strong knowledge and appropriate language. There is no shortage of portals on the Internet where you can register and accept orders from the available list of offers or create texts on selected topics yourself and wait until someone will buy them. Customers can also be attracted on their own.

What earnings can a copywriter count on?

Making money from writing texts does not guarantee a quick and easy income, as a lot of time and effort needs to be invested, which will not always be properly appreciated. Especially do not count on high rates to beginners. Here it is very important to develop the rating and reputation, self-advertising.

It is also possible to face difficult cooperation or unscrupulous customers, delaying payment, or specifically trying to work to lower the price or not pay at all. For freelance exchanges, the case looks different because the customer must first pay to be able to order the article. The order amount is frozen and transferred to the performer after the delivery of the work. Such mediation serves as a good defense against fraud. The exact amount of earnings of a copywriter is difficult to call. It can be a small income of 5000 rubles per month, a full salary of any office clerk, or decent fees of hundreds of thousands of rubles.

Importantly, experienced freelancers often have multiple sources of income. In addition to writing bespoke texts, the author can provide proofreader services, maintain his own blog, followed by monetization, sell training courses or books.

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