In 2011, the holiday industry brought 3.6 billion rubles in taxes to the resort city. In the current year, at least the same number of holidaymakers and, accordingly, the same receipts were expected. But nature intervened. Due to continuous storm rains of huge force, on the night of July 7 in Krasnodar Krai there was a catastrophic flood. After a mass flow of water from the mountain slopes, the spilled river flooded the low-lying part of the city of Krymsk, causing numerous human casualties. According to incomplete information, more than 150 people died in Krymsk. Several people died in the seaside town of Gelendzhik. This high number of casualties, in addition to natural cataclysms, is due to the poor work of alerting and evacuating people by local authorities.
Although Sochi is quite far from the places where the tragedy happened, the Russians were scared and chose to refrain from going to this resort town. Repeated cases of refusal of purchased vouchers have already been known. It is too early to sum up the 2012 holiday season, but the fact that this terrible trouble led to a decrease in the number of holidaymakers in Sochi is indisputable.