This decision was made by the management of the company in connection with the restructuring policy decided by the Finnish company. Such measures are being taken to deal with the consequences of a severe crisis in which the company has been in for several years.
The development of sales in Nokia branded salons was considered by management to be non-priority and unprofitable. However, representatives of the company say that retail trade in major Russian cities through other channels remains one of the highest priority areas of development.
It turned out that to maintain sales of Nokia products in Russia quite enough multi-brand sales points and active online sales. Unlike the branded salons of major manufacturers such as Apple, Nokia stores did not cause such a stir in buyers and constituted far from the most significant item of the company’s income.
So Nokia product lovers should not be upset — the firm is not going to leave the Russian market, the only goal pursued by the company, closing salons is to optimize sales. However, such a measure can be regarded by specialists of the IT sphere as proof of serious problems that exist in the company at the moment.