Why British court forced Apple to advertise Samsung tablet

British court ruling announced that applications about copying iPad tablet design in Samsung products are not valid, and the loser of the dispute Apple should publicly press about it. The order of the court’s requirements also states that the statement must be reflected in the media, including magazines and newspapers, and must be made public at the official UK website apple.co.uk and be located there for at least half a year.

The trial was conducted in the UK by Judge Colin Birss. On July 9, he sided with Samsung with the words that their tablets “do not contain key design features, present in Apple’s developments and do not make the same impression”, and ruled that the Korean manufacturer did not copy Apple’s design and their tablet is original. So an attempt to block Galaxy Tab sales in the US and UK markets was defeated.

The situation was mixed. On the one hand, the judge himself found Samsung’s product to be “not as good,” on the other hand, Apple lawyer Richard Haecon says, “No company would wish to mention a competitor on its website.”

Now Apple must issue an apology to correct the consequences of the harm done to reputation to Samsung products. The court did not see enough evidence that the Korean company was copying Apple’s developments. Also, the court insists that the apology contain a reference to the relevant judgment.

A year earlier in 2011, there was an interesting case at a trial in America. At the request of Judge Lucy Koch, lawyers had to find differences between the iPad and Galaxy Tab over the three-metre distance. One found no differences, the second did not rush the answer, but nevertheless determined where whose product was.

Apple has the right to appeal the court’s verdict in due course within 21 days.

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