Analysts believe the delay in releasing the smartphone on the Blackberry 10 operating system is directly dependent on the company’s financial performance. If the novelty comes out in 2013, it will by then become seriously obsolete and will not be able to compete with the counterparts offered by other companies.
RIM Chief Executive Torsten Heins, most recently in charge of the company, said the reason for the delay was the need to develop new operating system features. Work on coding the program took longer than planned.
And yet plans to release the Blackberry 10 platform persist. A company spokesman told reporters about some features of the smartphone. The new device will not have a keyboard, control is done through a touch screen. The touch system is improved and allows you to select a whole word at the touch of a button. The
rescheduling of the release of a new smartphone effectively means it will emerge after similar devices from Microsoft, Apple and Google have been announced. Against such powerful competitors, Blackberry may well get lost. The company will inevitably have to think about a new strategy of winning its smartphone market share by using non-standard methods of attracting consumers.