Where to learn Kelvin was obvious. At 18, he was one of the best graduated from the Graduate School of Art, and then, in the early 1960s, entered the Fashion Institute of Technology. In parallel with his studies at the Institute Kelvin took practice in the atelier, gaining experience in cutting clothes, he was also a journeyman at various designers, and painting portraits of passers-by on the street, honed his graphic skills.
In 1968, Kelvin Klein and his longtime friend Barry Schwartz decided to found the Calvin Klein brand. Klein was responsible for the creative beginnings – designing clothing models, and Schwartz completely took over the entire commercial part. The first contribution to the development of the business was 10 thousand dollars, which went to rent space under the atelier in one of the hotels of the city and for equipment.
One day, the owner of a boutique located in the same hotel erred a button in the elevator and got into Klein’s studio studio. He was so amazed by the young man’s talent that he promptly made a $50,000 order to fashion designer. Kelvin Klein’s name becomes recognizable, about it is printed in fashion magazines, and he is actively working on new styles.
At its first time, fashion house Calvin Klein specialized in producing menswear only. In 1970, the orientation of the firm changed, and Klein began designing women’s clothing as well. It was he who adapted the classic men’s suit for wear by women. And also he set the fashion for the next 10 years, presenting a female double-breasted coat (PeaCoat) with wide lapels.
At that time, Calvin Klein was already a model of perfect American fashion, in 1973 he even won the prestigious Coty Award for “sophisticated and impeccably tailored clothes”. After it was a collection of fur products and accessories, but Klein wanted something new.
In 1978, Kelvin Klein transformed jeans from everyday inexpensive clothing into a work of art, into an apotheosis of style. The brand presented to the public the first designer jeans, which emphasize the figure, the slimness of the legs, improve the silhouette. These jeans were the top of youth fashion and a sign of great taste, the people wearing them felt sexy and attractive. At the same time, Klein set another certain fashion wave by placing a leather label on the back pocket of jeans.
In 1982, Kelvin Klein designed a collection of men’s underwear that would be relevant for many more decades. Wide gum of various colors with a large inscription Calvin Klein has since been an element of style, it is not hidden, and, on the contrary, is displayed. When Klein was accused of having too much sexuality in underwear advertising for men, he replied: “I create this lingerie so people feel sexy in it. That’s fine.”
In 1992, Klein shook America again by releasing a “unisex” clothing line. The promotional posters featured Kate Moss and rapper Marky Mark with similar figures and haircuts, semi-nude. Teenagers and young people took this collection to hurrah, happily putting on stylish and unusual things.
The Calvin Klein company meanwhile has grown strongly, from a small atelier it has become a multimillion-dollar empire. Scandalous reputation took place to be, but maybe it was it that led the brand to global acclaim and crazy popularity: Calvin Klein boutiques keep opening, conquering more hearts.