On Rossiya 2 channel from July 27 the Olympic news channel will start at 11 o’clock Moscow time and go almost without interruption until three o’clock at night. Channel One plans to show the competition live for at least three hours each day. However, the accepted scheme of division of screenings of competitions between two state TV companies has also an uncomfortable feature for TV viewers. It does not allow companies to make a program of programs for a particular day in at least a few days.
Besides these two TV companies will show the Olympiad on all their channels and NTV. But viewers of the publicly available NTV will only be able to see Olympic news and competition reviews. Live broadcasts from London, supplemented by traditional “analytical get-togethers” for this company, will take up almost all the airtime of NTV’s six pay channels.
In addition to the three domestic TV companies, there will be two European channels in Russian – Eurosport and Eurosport 2.