Typically, images of animals specific to the region or the country as a whole are used as an Olympic mascot. For example, the symbol of the 80th Moscow Olympics was a famous bear. After all, it is with this animal abroad that Russia often correlates. Also, the bear – the animal is strong and in certain situations even nimble. Namely such and athletes who fight for the world championship have to be.
Fictional heroes can also act as symbols of the Olympics. For example, the Atlanta Summer Olympics represented the computer-generated fictional character Izzy. It turned out so fantastic that the organisers themselves had difficulty determining who it was. The character’s name reflects this, so how did it come as a result of the shortening of the English phrase What is it? Izzy looked like a man with eyes in which stars burn, wide-mouthed, high-sticking eyebrows, in funny boots and gloves. In addition, this character was provided with a tail on which the Olympic rings were put. Although it turned out to be highly unusual and memorable, it was called the most failed mascot in the history of the Olympic movement.
A number of mascots were presented not by one character, but by several at once. So, for example, a pair of identical characters were used at the XV Olympic Games in 1988 in Calgary – it was two polar bears Heidi and Howdy. A pair of folk dolls Haakon and Christine were symbols of the Lillehammer Games in 1994. Another pair represented the 2004 Athens Olympics – these were the antique Phivos dolls. The 18th Nagano Olympics were represented by four multicolored co-ordinates. The remaining Games stood out with a variety of characters with a huge number of characters. So, for example, the mascots of the Sydney Games were kookabarra, platypus and yechidna animals. Salk Lake City was represented by hare, coyote and bear. In Turin, guests of the Olympics were greeted by the Niv snowball and the Gliz ice cube. The Winter Olympics in Vancouver was held under the banner of sea bear, bigfoot and mythological character. Against this background especially stood out Beijing 2008, which presented as the mascot sports competition at once 5 creatures: fish, panda, Tibetan antelope, swallow and Olympic light. They were all depicted in typical anime style.
The mascots of the Olympics are practically live objects. Each of them even has their own name. So, for example, the famous Olympic bear was named Mikhail Potapych Toptygin.
As the mascots of the Olympics were dogs, beavers, eagles, seals, tigers, raccoons, wolves and other representatives of the animal world. Each idea is sent to the IOC selection committee, which examines the compliance of the stated layout with the requirements of a particular competition. Then at a special meeting of the commission one of them is approved and patented, thus becoming not only the mascot of the Olympic Games, but also quite successful trademark. According to research, people have a lot more trust in a product if its label features an Olympic mascot.