The main differences between the statistics services from Google (Google Keyword Planner) and Yandex (Yandex.Vordstat) are that the Yandex tool is uncomplicated but user-friendly, and Google — with a number of settings and parameters, to understand which from the first time under the strength of not everyone. In general, both services serve the same purpose — to provide the user with information on the frequency of a search query (or a group of queries), including in the dynamics.
Statistics from Google
Keyword Planner is a powerful tool that allows not only to know statistics on specific keywords, but also to get from the search engine information about related searches, as well as query groups. This information is very useful when configuring advertising campaigns in the Google AdWords advertising network.
For example, the car dealership decided to place an advertisement on request “buy a car”. Google will not only tell you how many people search for this request monthly, but will also offer a whole series of similar searches: “buy a car,” “sell cars,” “buy a car,” and so on. At the same time, the system will not only select synonyms to the specified request, but also offer it to generalize (“cars in Moscow”) or to detail (“sale of cars VAZ 2114″).
Google allows you to look at statistics of three types — with broad, precise or phrasal matching. The broad compliance includes all derivatives of the request (the “buy a car” request will include both “buy a used car”, and “buy a car on credit”, and “buy a car in Moscow”) ; the exact match will show the statistics only on the request “buy a car”; the phrasal match will connect to the statistics of the case and single/plural, but will exclude the clarifying words (“buy a car” car”, “car sales”).
Previously, the service from Yahoo! was used to analyze search query statistics in the English-language segment of the Internet. , but it was closed a few years ago.
Statistics from Yandex
Yandex.Vordstat are simple and convenient. As well as statistics on search queries, it shows what else people looking for a particular query were looking for. For example, looking for “buy a car” are also interested in such requests as “car on credit”, “car show”, “newspaper of free ads”.
Yandex statistics support two additional operators — these are exclamation mark and quotation marks, which can be combined. The exclamation mark forbids modifying the word, and quotation marks indicate the accuracy of the entire phrase. The absence of operators will include all searches containing at least one of the specified words in singular and plural and in all cases.
For example, the request “buy a car” will include both “buy a car used”, and “buy a car with mileage”, and “what car to buy”. Request “! buy! car” will include “buy a car used”, but exclude all others, and the request “” buy a car “” will include both “buy a car” and “buy a car”. And only request “”! buy! car “” will show the exact statistics only on this particular request.
Requests are common and seasonal. For example, most requests “Santa Claus on the house” come on December, and “tickets to Sochi” – for spring and summer.
When planning comprehensive advertising campaigns, both services are usually used in tandem.