Now it is accepted that a self-respecting woman actively engaged in sports without putting barbells, the marker of sexuality became the cubes press and the “correct” shape of the buttocks. Most women have buttocks, and most do not have dice press. Most women want to be what is now considered “sexy” and, accordingly, women spend time, strength and money to bring the body into socially encouraged norms of beauty.
about twenty years about dice press speech was out and “squat” -buttocks were not seen at all as signs of a sexually possessive woman. At the time, it was thought that a self-respecting woman should be lean like Kate Moss. Most women were not thin like Kate Moss, most women wanted to be what is now considered “sexy” and, accordingly, women spent time, strength and money in order to bring the body into socially approved norms of beauty.
Approximately 40 years ago, when plastic was only available to Hollywood stars, it was thought that a self-respecting woman should have large, very large breasts, like Pamela’s Anderson. Most women did not have large breasts, but very much wanted to conform to social norms of beauty.
Before Pamela Anderson, the benchmark of femininity was Marilyn Monroe. It was thought that a self-respecting woman should be just as soft, and, itself, blonde. Most of the women were themselves, not soft blondes, but it didn’t go anywhere, it was necessary to bring themselves into line with social norms of beauty.
Before Marilyn Monroe there were boyish (it’s more correct to say skeletons) to without a hint of breasts and buttocks. Most women had breasts and buttocks, and at that time this placed a heavy burden on the female psyche, because a woman with breasts is uncomfortable following social norms of beauty.
What unites all these different types of female “beauty” that have changed 5-6 times in a century?
What brings them together is that most women did not fit the “benchmark”.
Because then women wouldn’t spend money trying to sharpen their figure. And if the beauty industry dictates the norm the image for which the vast majority of women need to sweat and how to ease their wallets in salons and gyms, then the money flows to interested persons.
Aesthetic clinics are in their heyday more than ever. They were originally created to try to adjust the appearance of accident victims, in severe burns, other damage. Right now, it’s not about fixing defects. It is about initially a beautiful woman’s face to undergo changes in the suit of fashion, which will change in a dozen years.
same goes for diets that don’t work because the whole beauty industry isn’t in the business of solving the problem, it creates a problem.
After all, if most women are quite their body, who is going to make a profit?
In 2015 in the United States sales of anti-cellulite products pulled 18 billion dollars, which is 7% more than in 2014. Whereas the cellulite problem before simply didn’t exist. Everyone had it and it was considered normal as normal to have nail plates or eyelashes. In Rubens’s paintings (on which, incidentally, the master depicted the social norm of beauty of the time) the “orange peel” is visible to the naked eye. Cellulite first became a “problem” in the last century, and it began with the publication of an article in a reputable journal. That article provoked a flood of letters from alarmed women who still yesterday did not think about cellulite, and now they found it with horror and decided to get rid, because now it is considered ugliness.
So the average figure of the average woman, who is initially beautiful and possessive to men with a healthy psyche, will never be in fashion, will never be announced. benchmark because female neuroses and anxieties on the soil of their own bodies are a huge business.