Loginov Dima was born in Moscow in 1977. His family lived in an ordinary Soviet apartment. Recalls often coming up with games with shops. From paper cut and glued small shops and whole shopping complexes. Painted, furnished interior and exterior space, filled them with goods. All stores were with original names and signage. Scissors were his main tool in such classes, and that’s probably why he learned a hairdresser at the end of school.
more than 13 years, he was doing hairstyles and haircuts. But the moment came when he realised he didn’t want a haircut anymore. Dime became closely in hairdressing.
Way to the West
In 2008 Dima simultaneously graduated from the International School of Design in Moscow and the Interior Design School Rhodec in the UK.
He was educated in the specialization of “interior design”, but later his fascination with “subject design”. It all started out as an experiment. Dima wasn’t very serious about his idea of modeling interior items, but decided to try. He did not limit his fantasy and created layouts on a computer in a 3D system. He thought through everything: functionality, stylishness, accessibility. He approached each model philosophically. Ideas were born, and he impulsively, without thinking about how professionals would treat his work, created and created. It was important for him to fix the idea and then figure out what to do with it.
When ideas became plentiful, Dima went with them to a global network. He took a catalogue of Milan salons and all over the list sent a portfolio. He has referred his models to thousands of Western blogs. There were no answers for a while, but emails appeared in the mail with questions from dealers, architects, bloggers and ordinary people. Everyone asked where and how you can buy displayed interior items. And here Dima understood — there is a considerable interest in his idea.
Dima began participating in various subject design competitions. His beginnings were evident in Western exhibitions. He recalls making his first fetre carpet, he was so captured by the process that he felt no pain in his fingers and wounds from his scissors. Everything was cut by hand, each detail was set up, the fizzle from the fêtre flew in different directions. Even his dog sneered and choked on the felt dust, but he smastered the carpet and sent it to an exhibit in Miami. This was in 2008 — the carpet “Brushwood by Dima Loginoff” won the main award in the competition.
In 2009, the lamp matryoshka “Fedora” glorified Dima all over the world. The luminaire immediately looked after the Italian company “Axo Light” and was put into production.
Lesenka of success
And here Dima seriously thought about the fact that he wants to make successes in the substantive design. Since then, he only deals with him. On the account of D. Loginov more than 20 collections of design objects.
Difficulties of Russian design
According to many experts, the development of design in Russia is hindered by 2 stereotypes:
· we can’t afford that
D. Loginov works most with Italian companies and sees well the difference in the culture of communication between designer and manufacturer. In Russia, the designer is constrained not by lack of ideas, but by lack of interest of After all, there is little to come up with an idea, it is necessary to find a bold company that implements it – will launch into production
· Designers will come up with something such that we will not be able to produce it, and if we produce, we will not be able to sell
Author Russian object design — a special kind of art. The peculiarity is that most Russians have no desire to make their lives unique. Massiveness still pressures even the thinking of new generations. Therefore, the Russian consumer is still content with Ikeev furniture and interior items.
D. Loginov has been over 10 years, working mainly in the Western market of subject design. He sees the backwardness of the Russian design industry both from inside and out. Now the design of Russia is at the stage of liberation and training.
There are developments in the Russian subject design already. D. Loginov and the company “Jade Ceramics” began cooperation. In 2018 the exhibition “Batimat” was held. There were presented 9 collections of ceramic tiles for bathrooms D. Loginov. Especially interesting are “Tokyo” using patterns — accent elements, “Marais” — imitation of watercolor drawing technique with combination of gloss and matte, “Muse” — for lovers of minimalism, drawing with the effect of natural, truthful “undercurrents”. About this collection of D. Loginov says she is the most ironic of all that was invented by him.
At exhibitions in Russia D. Loginov gives a good idea to Russian designers. After all, Russia is a multinational country with a special mentality. We need our own, different from the West interior. It can develop on the basis of deep spirituality using folk art traditions. It is possible to invent things that will reflect the national motives of Russians, Tatars, Bashkir, peoples of the North, etc. Do not forget history and do not necessarily equal the European style.
The future through the eyes of Dima Loginov
main aspect of design development in Russia will not be the development of large industrial companies, but small industries. Right now, the biggest problem for a Russian item designer is that it’s hard to find a manufacturer. That is what will become mobility. Designers will create small collections and will be forced to produce their own ideas. Thus diversify the market of author’s design items.
What will help aspiring designers?
D. Loginov conducts many seminars and courses in Russian cities. He has a master class, “Basic Errors of a Novice Designer,” which not only does not become obsolete over time, but vice versa, becomes more and more sought after.
Five signs of future design success:
- inquisitiveness and a sense of constant information hunger;
- boundless and unquenchable professional interest;
- skill give birth to ideas and not wonder — where to take inspiration;
- perseverance and diligence, possessing many skills and skills;
- true motivation — sincere love for your work and desire to delight and delight society. It is false to think only of material gain and prestige.
D. Loginov is successful and self-sufficient. He devotes much time to the profession. He achieved demand and material well-being. When Dima bought the first apartment himself and furnished it to his liking, he did not think that in 10 years he would think about Karl Lagerfeld’s words, that any object would live out of time and not only because, that gets old and moribund, but because it becomes uninteresting in contemplation. Change is needed. Creative people need updates all the time. Dima has no desire to do renovations, he bought a house out of town and moved there. Loves dogs.
Dreams to work with porcelain and create a collection of items for serving. He has no habit of making lasting plans. He lives here and now and thanks fate for his luck.