Introduction to copywriting. Part 1

The entire world history of advertising is the history of copywriting if you consider this craft in its true purpose. It is the word for centuries that has borne that “selling moment”, which is the main driver of advertising. Design, as a sales tool, only became significant in the mid-20th century, the basic function always … Read more

Where the restaurant deal is taught

Features of restaurant training If you want to seriously engage in restaurant business or make it your profession, without higher profile education you don’t get by. Since the specialty of a profile manager in this field is in demand, many universities offer paid training in hotel and restaurant business. And, despite the fact that the … Read more