Personal, business and corporate business cards: What are the differences
What types of business cards? If you’re going to order them from a print shop, this question is sure to interest you. Conditionally, all business cards are divided into the following types depending on the purpose of use:
To understand what kind of business cards will be appropriate in your case, you should know the specifics of each of them.
Personal business cards are needed in order to hand them out at informal or even casual meetings with people. And especially in demand they are in the environment of freelancers. Such business cards usually include a first name, surname, telephone number, and scope of activity (e.g., “photographer”). But the specific place of work and address on such business cards don’t write.
Business cards, which is understood from the definition, are created for distribution at business meetings and negotiations. It is very important that the contact information always remains at hand with the potential customer, and this type of business cards can be achieved without much trouble.
It is necessary to remember that on business cards first the first name and middle name, and only then the last name (this order is considered correct). In addition, it is also necessary to spell out the position, the name of the company and its kind of activity. On the other hand, there are things that are not recommended to place on this kind of business cards. Photo of the owner is one of those things. It is very likely that a business card with a photo (especially if the photo is picked up badly) will look stupid.
When designing business cards it is customary to use the colors and logo of the company. Basically, this segment is dominated by strict business card design. However, if a person wishes to stand out, he should order a designer business card with unusual layout, bright colors, etc.
Separately it is worth telling about corporate business cards. They are created for promotional purposes (for example, for giveaways at thematic exhibitions and conferences) and are usually two-way. The corporate business card displays the style of the company and generally does not contain names and surnames. But it has information about the company and its services.
What printing materials and technologies can be used in the creation of a business card
There are two aspects that cannot be mentioned, speaking about the types of business cards. Materials that are used for their manufacture is one of these aspects. Now, of course, you can find plastic business cards, and cards made of wood, and leather… But the favorite in this sphere is still paper. And the types of paper for business cards, if you understand, too, not so little. Printing houses now use both chalked, textured, metallized, and mother-of-pearl paper. In addition, more recently, printing services on touch cover paper, whose surface has an unusual texture due to latex spraying.
And the second aspect is printing technology. And there’s plenty to choose from here, too. Perhaps the most relevant and common are the four technologies:
- digital printing;
- offset printing;
- silkscreen printing;
Digital printing is usually used if the customer needs business cards urgently, and at the same time he is not willing to spend much money on printing. Plus this technology is that in this case you don’t need to use bulky printing equipment, enough printers. At the same time, the client has the ability to preview and make edits to the layout at any stage. Another advantage of digital printing is the low price compared to other technologies.
But still the most popular at the moment is offset printing technology. This technology is highly productive and allows you to achieve perfect quality of final products. The fact is that thanks to offset it is possible to use the widest range of colors. And in general, this type of business card printing is perhaps the best choice for those who need large editions.
As for silkscreen printing, this technology involves printing images on a stencil applied to a special mesh with cells. Putting paint through this mesh, you can get a high-quality impression with clear contours and rich colors. Silkscreen printing is considered one of the most expensive technologies of printing production, so it is used to create elite printing with unusual images.
And embossing technology (or congreve — so it is also called) is not the cheapest pleasure either. Thanks to this technology the paper surface can be decorated with pressed and convex inscriptions, individual letters and images.
It should be added that only printing work on a business card is not limited. Modern printing houses can additionally cover them with selective varnish (this is when only certain parts of the card are lacquered, as a result it starts to look more expensive), make lamination or bruising.